From the results of the F test simultaneously variable service quality has a positive and significant effect of 74.575. Service quality has a positive and significant effect on customer satisfaction. The customer satisfaction level of 83.46% was stated to be very satisfied. The results of the multiple linear regression analysis, service quality affect customer satisfaction is 44.4. The results of the descriptive analysis of the study stated that customer ratings of service quality were stated to be good with a mean above 4.01. This study uses multiple linear regression analysis techniques, descriptive analysis and hypothesis testing simultaneously and partially. The sample studied was 93 respondents using a probability sampling method that is using simple random sampling technique. Item Type:įien Zulfikarijah (0707016601), Ratih Juliati (0030075901)Ĭafe Atmosphere, Quality of Service, Customer Satisfaction.This study aims to determine customer ratings of service quality, determine the level of customer satisfaction at Grand Setiabudi Hotel & Apartment and find out the quality of service on customer satisfaction has a significant and simultaneous significant effect. Keywords: Cafe Atmosphere, Quality of Service, Customer Satisfaction. Based on dominant tests, the quality of service has a dominant effect on customer satisfaction which is contrary with the hypothesis.

The results of this study stated that the atmosphere of cafe and quality of service has a positive and significant effect on customer satisfaction. The data analysis techniques use multiple linear regression analysis, t-test and dominant test. The data collection techniques using questionnaires directly. Characteristics of respondents on this research are consumers who come and buy a second time to Retrorika Coffee Bar and Resto, and who are over 17 years old. The sample of this research are 140 respondents. The population on this research are all consumers who visited Retrorika Coffee Bar and Resto. 246 Malang, East Java Email: purpose of this study is to find out and analyze the influence of cafe atmosphere and service quality on customer satisfaction Retrorika Coffee Bar and Resto Batu.

THE INFLUENCE OF CAFE ATMOSPHERE AND QUALITY OF SERVICE ON CUSTOMER SATISFACTION (Study on Retrorika Coffee Bar and Resto Batu)ĭidi Kurniawan Management Study Program Faculty of Economics and Business University of Muhammadiyah Malang Tlogomas Street No.

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